Many of the leading, most successful high-flying affiliates usually pay for their advertising which leads to the big question of whether free affiliate marketing really works.

Many top affiliates favor PPC (pay-per-click) ads for their marketing and it is definitely not free although it is highly effective and it is extremely easy to measure results and constantly re-invest profits as one increases on their budget so as to also increase on earnings and revenue.

However the interesting thing is that there are many affiliates who did not start off spending money on their marketing but rather started off their illustrious careers with free marketing and advertising options. So it is obvious that they worked because they lifted the affiliate to a position where they were able to make enough to start investing in advertising.

It is very important to realize that many effective free affiliate-marketing techniques are very time consuming. So when an affiliate reaches a certain level of earnings, their time becomes very valuable and in most cases it makes much more sense to pay for PPC ads rather than to continue with their free affiliate marketing ways. This is the true reason why many of the leading affiliates have hefty ad budgets.

So without doubt we can say that free affiliate marketing techniques work and are responsible for lifting many leading affiliates today from their humble beginnings to their top notch positions today.