In order to increase the CTR of the ads and also result in a better branding of your site, you need to make sure all ads on your website show targeted ads which fit to your sites content.

Many webmaster have problems with ads that dont show proper text links. Anyway, its quite easy to target ppc ads.

The first you should do is to control whether the site has enough content. The more text content there is the faster and more accurate your ads will be targeted by Googles bots.

You can implement section targeting by adding special HTML comments to your sites HTML code.

The HTML tags to emphasize a page section take the following format:

< ! google_ad_section_start >

< ! google_ad_section_end >

If you want Google to ignore specific sections of your site when targeting ads you need to use the following comment tag:

< ! google_ad_section_start(weight=ignore) >

Heres an example of how your sites code should look like after implementing section targeting:

< html>< head>< title>Your Sites Title< /title>< /head>

< body>
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This is text content of your web page.

< ! google_ad_section_start >

This is the text which you want Google to emphasize when targeting ads.

< ! google_ad_section_end >

Here might also be some content.

< /body>

< /html>

Another way to improve ad targeting for your site is to emphasize specific terms by making them bold (< b> or < em>) or making them a heading (< h1> or < h2>). Google will pay special attention to emphasized terms and phrases within your web page.

Take a look at Adsense tips and tricks at Great Adsense