Many new internet marketers rush past this step. Theyre so sure theyve got a winner that they just rush forward with it. The trouble is, it doesnt matter what they think, it doesnt matter what you think, and for that matter, it doesnt matter what I think about your product or your topic or your copy.

It only matters what your market thinks!

They are the final arbiters of your success or failure. They will decide if your product has value, if your copy is persuasive, if your website is appealing. Your thoughts on the subject have little meaning.

This fact presents a dilemma. In order for you to make good progress on your project you will need to develop emotional attachment to it in order to motivate yourself to work on it. This emotional attachment clouds your objectivity. Dont feel bad, it happens to everyone.

Your hope for success can overcome your objective assessment of the merit of your topic, product or copy. So you pour a great deal of time and effort into a product or topic that is doomed to fail because the market doesnt really want it. Not your fault, but it still sucks all the same.

This section is devoted to showing you how to avoid this problem. How you ask? Simpleask your market if they want your product.

Heres how you test your topic in a nutshell.

1. Write a 10-20 page report on the topic, format it into a pdf file and upload it to your server
2. Set up your autoresponder and write your download email
3. Make 2 web pages opt-in and thank you
4. Develop a keyword list and use Google AdWords to drive traffic to your opt-in page.
5. Record your results.

Not too complicated. Itll take some time but not nearly as much as it will cost you if you dont test - then find out that your topic or product wont sell after youve built the whole thing. And youd have to buy all of the same services (hosting, autoresponder and domain name) if you just skipped the testing phase altogether.

Plus, you will incorporate the components you create here into your final 3 Page Site. Take your time and aim for quality.

Dont let your excitement or enthusiasm for your topic overcome your good sense. Ask your market what they want before you commit major resources to any project.

The remainder of this section will be devoted to more fully explaining each of the steps summarized above. Take your time with this exercise it will be well spent.