Over the past years, we have witnessed the rise of blogs and created what was popularly known as the Blogosphere culture, or better yet, the Blogosphere phenomenon. It is indeed a phenomenon because blogs had captured many industries attention, notably the business industry.

Probably, among many others, whats keeping blogs fame and popularity on the web is the fact that it informs. Blogs are the virtual proof that writing offers POWER and IMPACT, not only to online readers, but as well as to search engines. Yes, blogs had changed the way search engines rank websites. Thus, we could very well call the rise of blogs as something as we call a web phenomenon.

So, what exactly are the benefits of blogs and web writing to a company? Below is a rundown of the essentials of blogs and article writing based from the interesting fame experience narrated by Rob Sullivan:

Article writing does SEO for you. Because of keyword repetition, articles (accidentally) became the top referrer of keywords to search engines, which brings great results to enhancing the sites ranking.

Articles are a great way to PR your site. This includes the following:

- brand-building
- build credibility

Articles could also do (by its own) a viral marketing strategy for the site. This is connected to the previous benefit of doing PR for the site. Because of brand building and giving credibility to the company, article writing could also do viral marketing naturally. By this, it means that good content is mentioned through several offline and online publication. And thus, marketing is made effective and easy because others do it for you.

A good content is what could keep your site alive. Not only does it showcase your services and products online, but it could also extend your efforts offline.

Mary Ann Carolyn Dalangin-Tordecilla

Mary Ann Carolyn "Mean" Dalangin-Tordecilla has a natural passion for writing. Since childhood, she spent most of her quiet times writing poetry and short novels. This hobby led her to pursue a writing course in college. During her university years, she has been a Dean?s Lister and has reaped several special awards. These awards include: Best Student Advocacy Award of the Catholic Mass Media Awards (CMMA) of 2003 in the student-group-made commercial titled Beinte Cinco; and Top Ten Notable Thesis in Journalism in her thesis work titled, A Study on the Violence in Disney's Film Adaptations of the Grimms' Tales and its Effect on the Anxiety Level of Children. She also became an active member in various university groups, specifically the media and politics. By 2005, she graduated at the University of Santo Tomas with a degree of AB Journalism.

Aside from being a full-time writer, she also loves beauty and the arts. She appreciates the works of the Impressionist artist Monet and loves to paint landscapes and seascapes. She also loves to do photography of people, where the theme centers on the spirit of realism. Aside from that she simply enjoys life and hangs out mostly on the dance floor or by the beach.